Monday, February 28, 2011

Online Video Marketing

An Online video Marketer, creates online video products and then markets them using social media strategies; such as, blogging and YouTube and twitter to help drive traffic to their websites, T hen they can sale their product from that traffic.

An Online video Marketer must decide his or her niche and create some very good related content and submit it to YouTube or any other video uploading website.
Consistent uploads will help build some nice traffic. This will put the online video marketer into a good position to make money online.
The video marketer will want to make friends in the YouTube community. YouTube is an interactive website. Get interactive.

One of the best ways to create a product is to write an e-book (a document written in pdf format)
Using a product called Adobe Acrobat 9 this job can be done. An e-book is offered for download by the buyer. The eBook will allow for instant gratification to the buying experience.
EBooks are very good business venture because the product is in digital format that may be duplicated time and time again. This eliminates high overhead cost and inventory.

Online video has come a long way in the past few years. There is massive growth projected in the future.
Studies in college such as learning html, and java script and using Adobe Photoshop and many other courses will help me learn the things needed to do this job.

An online video marketer can earn $10,000-$60,000/per month using video marketing and Google Adwords.

Massive growth projected in the future

73% of U.S. internet users view videos online. 63% of American online video viewers watch at least once per week. 10 hours of video are uploaded each minute to just YouTube alone. This means that you can only watch a fraction of the online videos in your entire lifetime. 75% of AOL and Google users say that they are watching more videos this year than a year ago. 52% of them expect to watch still more in years going forward.

An online video marketer will need to know the skills necessary to compete in the job market.
The video marketer needs to establish his or herself as an authority in their field and work toward creating videos that allow the user to retain the information that is in the video content. Keep instructional videos less than 4 minutes long.

YouTube

Everyone can broadcast their ad campaign on YouTube and tap into the world's largest online video community.

YouTube is the 6th largest website online. It is the largest video uploading website in the world; making it the #1 entertainment destination as well.

Who's watching?

71.3 million People of all ages are watching YouTube videos

When a user goes to Google, they usually have in mind to leave Google and go directly to their desired destination based on their search term.
YouTube users go to YouTube with the intention to stay on YouTube.
YouTube is now using the new overlay technology that allows for advertising to overlay the video that is intended. User interactive video ads are created and it is increasing user ratings. If a user chooses to click on an ad, they may and if they choose not to view the ad, they will leave it alone, and the video resumes.

Video marketers can check there video stats, by using YouTube Insight and Discovery Tools.

Ways to succeed as an online video marketer

  1. Create powerful intro.
  2. Go into the background of the issue or the product. Keep this section about 35-45 seconds.
  3. Discuss the solution to the issue. Sale the outcome not the details.
  4. Call to action. Tell them what to do or invite them (whatever the situation calls for)
    Give them only one thing to do. Only give them one option.

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